It’s the best time to reflect on the past year and show others that you’re thankful to have them in your life.
This includes clients and prospects. Spreading holiday cheer is an important part of customer retention, but keep in mind that ‘tis the season to be jolly year-round. Here are some principles from past blogs that’ll help you sustain the spirit of Christmas all throughout next year.
On the First Day of Xmas my Sales Rep Gave to Me: Long-Term Profitability
The evolution of the SaaS (Software-as-a-Service) community has redefined the traditional relationship between businesses and their customers. They don’t earn revenue through customer acquisition anymore.
This how-to guide describes how you can stay competitive by realigning your corporate measures for success need with those of your core customer base.
Learn more here: The Key to Long-Term Profitability
On the Second Day of Xmas my Sales Rep Gave to Me: Customer Renewal
To deliver customer success, you need to implement a robust customer renewal model and adoption program. Use these actionable metrics to improve your customer renewal rate.
Learn more here: Strategies for Customer Renewal through Customer Success
On the Third Day of Xmas my Sales Rep Gave to Me: Customer Success
To make money, SaaS vendors need its customers to be successful—not just satisfied. I explain the subtle—but critical—shift you need to make from customer satisfaction (also known as customer service) to customer success.
Learn more here: A Critical Shift: From Customer Satisfaction to Customer Success
On the Fourth Day of Xmas my Sales Rep Gave to Me: Customer ROI
In this post, I explore ways to avoid having to offer significant discounts to keep your customers when their contracts are up for renewal. In fact, your customers will be that much more likely to renew at current contract values or higher.
Learn more here: Customer ROI: Keep Your Customers
On the Fifth Day of Xmas my Sales Rep Gave to Me: 10 Commandments for Customer Renewal
Your customers are your number one asset to revenue. Make these 10 rules your mantra for 2013, and your Finance department will be delighted.
Learn more here: 10 Commandments for Customer Renewal