It’s no secret that philanthropic volunteer opportunities can help company morale and engagement, so this upcoming weekend Xactly is participating in the American Cancer Society’s Relay for Life. The Relay for Life is one of the largest charity events in the nation, and coincidentally it is also one of Xactly’s largest volunteer efforts of the year. If you'd like to donate to our team, you can do so here.
This year’s Relay has really brought the team here at Xactly together; in the past few months, Xactly’s philanthropic foundation, XactlyOne, has held barbecues, organized employee get-togethers, and made t-shirts and teams to participate in the Relay, so that anyone and everyone in the company can contribute to our company goal of raising $10,000 for the American Cancer Society.
The culture at Xactly has benefitted greatly from giving back to the community, and your company can capitalize on this opportunity as well. Here are three tips for your company’s next charity effort:
1. Make the Ground Floor Inviting
Creating a variety of simple opportunities to contribute is perhaps the most crucial aspect of any philanthropic event, because if you can effectively provide many easy access points for people to help out, then people will be left with no excuse not to get involved.
Most people don’t actively put giving back to the community at the top of their priority list, and may feel that since they aren’t able to dedicate themselves wholeheartedly to a charity event that they can’t really contribute to the cause. If there are simple ways for them to help out, such as buying t-shirts or grilling burgers during company lunch, then more people will get involved and feel the benefits of charity.
2. Have a Specific Goal
Having a singular goal for the company to work towards will help to galvanize your organization with ease. We already know that in the world of business, management by objectives helps to drive performance; so why wouldn’t the same thing work for charity?
Not only will these established goals help motivate your employees to join in on your philanthropic events, but when you do reach that milestone, company morale will increase tremendously with everyone knowing they made a positive impact on the community.
3. Encourage Teamwork
Philanthropy is one of the best ways for employees to mix and mingle with people they wouldn’t normally interact with throughout the company, and for people to work together in a low-pressure, non-business atmosphere. The possibilities for team building are nearly endless when it comes to charity events, so you want to encourage cooperation and teamwork as much as possible.
Encouraging teamwork can be as simple as making uniforms or t-shirts for the event, or splitting your employees into small groups that each have certain projects to achieve. The bottom line is that charity events are a great opportunity for your company to encourage team building, and you do not want to miss out them.
At Xactly, I have already been able to see the benefits a company can reap from giving back to the community. Philanthropy can not only have an extremely positive impact on the community, but also on your company culture as well. Your company should take advantage of this mutually beneficial opportunity.