3 Ways to Solidify Your Engagement Stats
Dear reader, I’m going to be honest with you – for the blog today, I was planning on writing about the hit new extraterrestrial thriller Interstellar. It says so right in our Editorial Calendar: Today, Greg, Interstellar write-up. I had an idea of what I was going to write about this movie, and the connections I wanted to make to the day to day of the average employee, as this is kind of my shtick around here. But there’s a small problem; namely, I have not yet actually seen Interstellar.
This is not for lack of trying, as I made a number of attempts to see the flick this weekend, but sadly every time I invited a friend or family member the plans would fall through last minute. As I sat at my computer last night, wondering just what in the world I was going to do about this predicament, I took a moment to consider just why I had not been successful in getting any plans off the ground this particular weekend, and it came to me; for a company that works with the building blocks of engagement and inspiration, I was not actually putting any of my knowledge to use securing the engagement of my prospective moviegoers.
So, in an attempt to spare this honorable publication the shame of me pretending to have seen my assigned movie, here are three useful tips that you can use to secure the engagement of your friends and family, even if they are as shifty and mercurial as mine are.
1. The Pitch
So, one thing I realized while thinking about my Interstellar approach was that I was pitching a movie as I understood it, but not in a way that might ensure engagement on the other end. Like a sales rep overly familiar with their product, I had learned every detail I could about this movie I was passionate about, and I was pitching the things I knew were cool but were not necessarily selling points. To reach critical engagement levels, you need to know what is actually going to make your audience feel engaged, and reminding my sleepy siblings that the movie was, say, three hours long was not the power-pitch I needed to close the deal early.
2. The Follow-Up
This is a critical second step that I always have trouble with. Engagement relies heavily on touch contact – if you interact with a prospect once, it doesn’t matter how awesome you were, you will lose them every time. No single interaction ever finishes a deal, and life is too cluttered to expect an individual invite to provide the long-term engagement you need to, say, get your dad to the movie you want him to be at. I mean, come on, I put everything in my calendar so I don’t forget about it and even I miss appointments sometimes, you can’t hope to have high engagement if you never check back with your prospects, your workforce, or your movie invitees. Reengage them and keep the interest alive!
3. The Incentive
Finally, of all the tips this is the biggun’, the one I should have thought of first: Incentives! I work for an incentive comp expert, this isn’t rocket science Greg. I invited people to a thing, but I gave them no incentive to really follow through on the thing. You should respect plans that you make with people just out of hand, but especially with family its easy to forgive little missteps like not going to see Interstellar with me, even though it’s, like, my job a little bit.
So, to ensure that you are hitting engagement numbers in real and meaningful ways, look to incentives to keep your audience hooked. Hey brother, I should have said, lets hit up that killer new flick Interstellar – my treat! Or hey bro, I’m bringin’ the snacks, what do you want to munch on mid-movie, man? There are always incentive options, and finding the one that matches your mark is key to making things happen, inside the office or out.
These tips are sure to engage any workforce or friend group, but you may be wondering, how confident am I in these tips personally? Well, let me answer that – I am so confident that I’m betting by next Monday I will be an initiate of the Interstellar club. Check back in next week to see the power of my engagement tips in action!
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