You Know You're in Marketing When....

4 min read

According to Heidi Cohen's Actionable Marketing Guide, there are over 72 definitions of Marketing. Knowing this, it comes as no surprise that there are endless roles, responsibilities, and aspects of Marketing. From field, to content, to product, to ops... I could go on, but I won't. Anyone in Marketing has their very own little piece of the puzzle, and we all contribute to convincing customers that our product is the one for them in various ways. Regardless of your piece of the Marketing puzzle, you'll likely relate to at least a few items on this list. If you enjoy this post, make sure to check out some of our other posts, "You Know You're a Millennial in the Workplace When..." or "You Know You're In Sales Ops When..." What did we leave off of this list? Tweet @xactly and let us know!


1. You get ridiculously excited about impressive click-through rates:

2. You have a love/hate relationship with words like “big data” “viral”  “open the kimono” “trending” and “innovative...”:


3. This is you when you hear directions like “make this catchier” “make this sexier” or “tighten this up”:


4. This is how you feel when Sales acknowledges a campaign’s success:


5. This is your face when lead scoring actually works:

6. This is you when there are no dupes in the system:

7. You think of an original piece of swag to give out. You can only have so many mouse pads, beer openers, and pens:

8. How the team’s graphic designers feel when they hear “make the logo bigger”:

9. These events aren’t exhausting at at all. I function great on three hours of sleep:

10. This is your face when you get through a meeting without technical difficulties:

11. You send out an email to your entire database with an error:

12. This is how you feel about swag hogs:

13. This is your face when people attending your webinar don’t mute their audio and you hear everything they’re saying:

14. A video you post goes viral (see #3):

15. This is you when your article gets prime placement:

16. This is how you feel about a new product release getting featured on Techcrunch: