Salesforce World Tour: London 2017

Amanda Fennell
Amanda Fennell
In Culture, Engagement, Events
Amanda Fennell is Senior Director of Marketing & Operations in Xactly EMEA, based out of the London office. She has 20 years marketing experience in IT, including working with some leading cloud organizations. She was the first marketing recruit in salesforce.com EMEA and supported the launch of the company in the region.

The month of May brings two important events to the Xactly calendar each year. The first is CompCloud, our user conference in San Francisco, the other is Salesforce World Tour: London, which takes over the vast ExCel Centre in East London for one day.

This year was no exception. CompCloud ran from 15-18th of May and Salesforce World Tour London took place on May 18th. For the last three years, I have joined the EMEA Xactly customers at CompCloud, but in 2017 the lure of attending the largest Salesforce event in the Europe was too great.

The statistics of the conference are impressive – 10,00 attendees, 80 exhibitors, over 100 sessions and many spin-off activities over the course of one day. That’s a lot of people to nourish and entertain over 12 hours. By 10 AM over 6,000 people had already picked up their passes and were embarking on the day’s activities.

The agenda included a keynote hosted by Salesforce CMO Simon Mulcahy, and insightful presentations from Nina Bhatia, Managing Director Centrica Connected, and Oliver Lee OBE, Chief Executive of The Challenge. A wide range of sessions were also held across the venue to delegates across all industries and company sizes.

There’s no doubt that in under 20 years Salesforce has helped change how companies work – from the expansive selection of Salesforce applications to the hundreds of complimentary cloud solutions, the innovation has spanned. This was evident in the wide range of partners in the Expo, and also, the quality of conversations we had with delegates during the course of the day.

In our 5th year of sponsorship, Xactly attended with a growing team and increased presence to the show. This included a Pre-After Party with Salesforce CPQ to share some drinks and network after the busy day. For some, it was just a refresher before the next stop on the Salesforce World Tour London party circuit.

When I entered the Expo Hall early on May 18th I had a sense of déjà vu. I was last in the venue in March 2016 when I dropped in to pick up my race number for the London Marathon. Similar to the World Tour, it was branded to suit the occasion, and bustling with people looking for inspiration.

It struck me that, much like a marathon, Salesforce World Tour has veterans and first timers taking part. Each person had their own motivation for attending, but would confirm that careful preparation, and training is key to going the distance and achieving success from the event. Speaking from my own experience, last Thursday was a marathon-of-a-day for me!



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Salesforce World Tour: London 2017

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