What's in it for me? This is the question you may be asking yourself as you tune into the latest article or blogpost about the rise of Big Data. Sure, empirical data gives you unprecedented access into the underlying information that governs every interaction of our lives. Yes, benchmarking data allows you to strategically position your actions against the backdrop of your competitors and peers. Of course, data analysis can reveal inconsistencies in your policies, ones both innocent an iniquitous. If you've at all encountered a treatise on the power of data driven insights, you've likely encountered these reasons before. And hey. they're all powerful, top level reasons, and they're all accurate and verified and that's great. But these big picture benefits can be difficult to connect with; they're incredible concepts sure, but how do I turn them into actionable insights? This is the difference between hearing about insights data and seeing it in action, and interacting with it allows you to makes sense of these elevated iterations. So, with that in mind, here are some things we've learned from Big Data Insights: As you can see, these are all related to those top level insights. You've got information on competitive corporate positioning and payout methodology, you've got performance statistics as the relate to gender-based inequity, you've even got some lighter information about the world around you that may just have an impact on your day to day. The point of Insights is to serve as a guiding light; the platform works with an aggregated and anonymized dataset on the back end, and produces actionable insights data on the front end. What you get as an output is based on empirical data, run through the gauntlet of statistical relevancy and returned to you as vital information. If you need to know it, you can find it through insights and data analysis, and if you want to spare yourself the effort of compiling that data yourself, you might be interested to know there are tools to do that for you. So, when it comes to Insights, what's in it for you?