Summer is here, and if you’re anything like me, that means one thing and one thing only: Barbecues. When the weather is warm and the sunblock is liberally applied, there’s nothing better than gathering some good people together for a grand old time. Tis the season to fire up the grill, don the apron, and put some sear marks on some food. But what food are you going to grill?
Knowledge is Power.
Well, that’s what the old adage says at least. The more you know. Know the ropes. Knowing is half the battle. We have a longstanding respect for knowledge, and we’ve been refining our craft since day one of the species. We used to pass knowledge down haphazardly within a family, until we worked out how to collect that information on paper and remove the inaccuracy of the oral tradition. Don’t get me wrong, I love a good story, but I also love an accurate one. Tall tales are better for campfires than companies.
What’s in it for me?
This is the question you may be asking yourself as you tune into the latest article or blogpost about the rise of Big Data. Sure, empirical data gives you unprecedented access into the underlying information that governs every interaction of our lives. Yes, benchmarking data allows you to strategically position your actions against the backdrop of your competitors and peers. Of course, data analysis can reveal inconsistencies in your policies, ones both innocent an iniquitous.