Summer Sales – Throw Another SPIF on the Barbie!

Summer is here, and if you’re anything like me, that means one thing and one thing only: Barbecues. When the weather is warm and the sunblock is liberally applied, there’s nothing better than gathering some good people together for a grand old time. Tis the season to fire up the grill, don the apron, and put some sear marks on some food. But what food are you going to grill?

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Summer Reading List: Sales Edition

Now that it’s June and summer has officially started, you might be looking forward to an upcoming vacation or dreaming of a day at the beach. Whatever it is, summer is the perfect time to pick up a new book and spend your extra sunlight wrapped up in a page turner. While many could argue that career-oriented or business books aren’t the most intriguing, we’ve weeded through the masses to bring you a list…

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Growing Your Customer Base: 6 Ways to Reach Potential Customers

For any business to survive, it is essential that the customer base is constantly growing. But tracking down those potential customers can be a bit of an obstacle course if you don’t have an effective action plan. Much like any relationship, customer building takes time, effort, and a little buttering up to seal the deal. Here are 6 tips to grow your customer base.

1. Know the type of customer you want

Who is your ideal…

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