Bradford Networks Builds Integrated Sales Process with Xactly, SteelBrick, and SFDC
Threat Response Company Selects Xactly to Promote Cross-Company Automation
San Jose, CA —November 3, 2015–– Xactly (NYSE: XTLY), a leading provider of cloud-based incentive solutions, today announced that Bradford Networks, the leading provider of rapid threat response solutions that minimize the risk and impact of cyber threats, has chosen Xactly to build a comprehensive, automated and integrated sales organization with its existing CRM and CPQ systems.
“To accommodate our growth we are in the midst of revamping our comp process, which made it the ideal time to roll out both SteelBrick and Xactly. The ease of use between the two new systems and our existing CRM made it a simple choice,” said Jessica Bailey, VP of Finance, Bradford Networks.
Bradford Networks sought out Xactly’s solution after automating processes across the entire company became a priority. They knew organizations that use Xactly in tandem with the Force.com platform are able to motivate their reps and improve CRM use. They were also aware that companies automating sales comp with Xactly enjoy 19 percent lower sales turnover and five percent more reps making quota. Bradford Networks plans to implement Xactly and SteelBrick concurrently to encourage adoption of both new systems.
Prior to selecting Xactly, the company’s previous sales compensation process was extremely manual and time consuming, and it became obvious that the time could be spent more on analyzing the process to create improvements that better motivated reps, rather than just calculating their payments.
“Reporting and analytics are incredibly important to our vice president of sales. He knows that data is the key to success, and it was a given that the sales team would need the visibility Xactly provides them,” added Bailey.
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Xactly is a leading provider of enterprise-class, cloud-based, incentive compensation solutions for employee and sales performance management. We address a critical business need: To incentivize employees and align their behaviors with company goals. Our products allow organizations to make more strategic decisions, increase employee performance, improve margins, and mitigate risk. Our core values are key to our success, and each day we’re committed to upholding them by delivering the best we can to our customers.
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