Xactly Appoints Micheline Nijmeh as Chief Marketing Officer
Marketing Industry Veteran From LiveHive and Salesforce Brings a Decade of Data-Driven Expertise and Proven Results to Sales Performance Management Leadership Team
SAN JOSE, Calif. – May 17, 2016 – Xactly (NYSE: XTLY), a leading provider of cloud-based incentive solutions, today announced Micheline Nijmeh as its Chief Marketing Officer. Nijmeh will be responsible for driving global brand recognition, go-to-market strategy, product marketing, demand generation, and communications for the company. An experienced marketing executive, Nijmeh brings more than 15 years of enterprise marketing knowledge to Xactly.”
“Micheline’s proven track record of strategic thinking, data-driven decision making, and industry knowledge will help us elevate the Xactly brand, amplify our message, and continue to lead a new era in sales performance management. We are delighted to welcome her inspiration and leadership,” said Christopher Cabrera, founder and CEO of Xactly.
A seasoned Silicon Valley executive, Nijmeh was most recently the CMO of LiveHive. At the fast-growing sales engagement analytics company, she was responsible for the development and execution of the company’s overall marketing strategy and company positioning. Prior to this, Nijmeh served as Senior Director of Integrated Marketing for Silver Spring Networks, where she oversaw the global marketing strategy for its networking and data platform for the Internet of Things. She also held the position of Senior Director of Integrated Global Campaigns at Salesforce, where she led the demand generation and marketing strategy for Salesforce’s Force.com and Chatter platforms.
“Xactly is providing the data that no other vendors in the SPM space can offer, with a dedication to product innovation and premier quality and customer service that corporations trust,” said Nijmeh. “I look forward to growing the company and the brand, and to helping Xactly continue to capitalize on its immense market opportunity and potential.”
In 2015, Nijmeh was named among Tech.co’s top “50 Women in Tech Dominating Silicon Valley.” She was recognized for her involvement in multiple major product launch initiatives and marketing campaigns.
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Xactly is a leading provider of enterprise-class, cloud-based, incentive compensation solutions for employee and sales performance management. We address a critical business need: To incentivize employees and align their behaviors with company goals. Our products allow organizations to make more strategic decisions, increase employee performance, improve margins, and mitigate risk. Our core values are key to our success, and each day we’re committed to upholding them by delivering the best we can to our customers.
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