The 2020 Sales Excellence Survey

Today’s sales landscape is shifting. It’s time to ditch the status quo—and optimize our operations. Share your expertise and be the first to receive the highly-anticipated report.

Calling all sales, sales ops, and compensation experts! We need your expertise!

Today’s sales landscape is shifting. Goals are becoming more aggressive, yet we have less time to execute. The average tenure of a VP Sales is 18 months (7 months less than 10 years ago) and nearly 60% of reps are expected to miss the quota.

Our tried and true strategies just aren’t cutting it anymore. It’s time to ditch the status quo—and optimize our operations through shared best practices—that’s where you come in.

In partnership with the University of Houston, we’re gathering research on today’s Sales Performance Management landscape, with the goal of understanding what incentive, planning, and optimization processes power best-in-class organizations. 

Take the 20-minute survey today, share your expertise, and you’ll be entered to win one of two $250 or one of 10 $50 Amazon gift cards**. Plus, as a respondent, you’ll be the first to receive the highly-anticipated report.

If you have any questions about the research, please feel free to contact us at Thank you in advance for your cooperation. 

Research Team:
Mohsen Pourmasoudi, Doctoral Candidate, University of Houston
Michael Ahearne, PhD, University of Houston
Erik Charles, VP Solutions Evangelist, Xactly 
Erika Bakke, Project Manager, Xactly 
Yashar Atefi, PhD, University of Denver 
Son Lam, PhD, University of Georgia

This online survey is being conducted by the Xactly Corporation and a third-party online survey platform. Your participation in this online survey is voluntary. The data you provide will be collected and analyzed by a third party and only reported in the aggregate. Your name will not be associated with the data and personal information will not be collected or shared during this online survey. Clicking on this link will direct you to a third-party online survey platform not controlled by Xactly.

View full raffle rules here

** is not a sponsor of this promotion. Except as required by law, Gift Cards (“GCs”) cannot be transferred for value or redeemed for cash. GCs may be used only for purchases of eligible goods at or certain of its affiliated websites. For complete terms and conditions, see GCs are issued by ACI Gift Cards, Inc., a Washington corporation. All Amazon ®, ™ &© are IP of, Inc. or its affiliates. No expiration date or service fees.


  • Incentive Compensation
  • Sales Performance Management
  • Sales Planning