The CFO Playbook on Sales Performance: How Finance Can Boost Sales Effectiveness

In an increasingly competitive market, companies need to optimize sales efforts to help improve profitability and drive growth. Frustrated with the time-consuming, labor-intensive, and error-prone process of manually computing sales compensation, senior finance executives show a growing interest in sales performance management (SPM) systems.

This CFO Playbook Webcast will explore the opportunities and risks of making changes to current sales tools and processes, as well as how finance chiefs can lead these improvements. Topics covered in this Webcast also include:

  • Current obstacles to sales performance improvements;
  • The sales improvements that could bring the greatest value to your company;
  • Why implementing effective incentive-compensation plans and sales territories can help your company meet business objectives;
  • The latest developments in SPM systems and what they mean for the finance function and why finance is playing a bigger role than ever in leading sales performance improvements