Oxford tops the chart for most motivated workers in UK

Study reveals huge differences in motivation and incentivisation at work across the UK
Nov 24, 2015
1 min read

London, UK: November 24th 2015 – An independent survey commissioned by Xactly, (NYSE: XTLY), a provider of cloud-based incentive solutions, has revealed that Oxford is the most motivated city in the UK, with the highest proportion of workers stating they would continue to work even if they didn’t need to (35%). By contrast, Sheffield describes itself as the least self-motivated city in the UK, with over half (54%) of the city’s workers stating they wouldn’t work if they didn’t need to.

Exploring what actually motivates our workforce, residents of UK cities cited financial incentives as the top motivating factor for “going the extra mile at work”. Nottingham workers were most in favour of an increased basic salary (45%) while in Birmingham, better bonuses were the top motivational factor for 32% of workers.

When looking at what non-financial incentives could motivate our workforce, the study revealed that:

  • In Sheffield, extra holiday was the preferred non-financial incentive (32%), suggesting their attitudes might improve with more time off
  • Food and beverage was the top motivator in Newcastle (36%)
  • Workers in Belfast preferred short breaks and days out (16%)

“These findings highlight the gap between what motivates employees across UK cities and what businesses are doing to engage them. It’s clear that financial incentives are the best ways to engage employees across the UK, and generate increased productivity,” commented Tom Castley, ?Vice President EMEA at Xactly. “Of course, this isn’t about throwing money at the problem – but smart, performance-based financial reward must be utilised.”

Additional Resources

The Xactly survey on productivity questioned 1500 employees to explore the best ways to incentivise workers across the UK. For more information about the findings of this report or to speak with an Xactly spokesperson, please contact:

Kelly Bowen, Harvard PR                                                                Amanda Fennell

Account Manager                                                                            Marketing Director, EMEA, Xactly

T: +44 (0)20 7861 1640                                                                    T: +44 (0) 203 695 0468

E: Kelly.bowen@harvard.co.uk                                                        E: afennell@xactlycorp.com