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Webinar

Breaking the AI Trust Gap: How Enterprise RevOps Is Adopting AI in SPM

Wednesday, October 14, 2026 - 09:00 - 10:00 AM PDT

The revenue leader's job just changed: from running comp to owning outcomes. Most existing infrastructure wasn't built for that job.

New G2 research commissioned by Xactly in June 2026 (98 enterprise SPM practitioners) shows why: 93% already use AI somewhere, yet none have embedded it across the function. Trust is the blocker, not capability. 47% cite explainability as the top barrier, and 63% want proof on their own data before they trust an AI claim.

This session turns that data into a path forward: the shift from Sales Performance Management (SPM) to Sales Performance Orchestration (SPO), moving your revenue engine from a system of record to a system of action. We'll cover the three pillars of orchestration, show how AI agents make an always-on revenue advisor real, and share a four-stage maturity model to place your team.

You'll leave with:

  • A clear read on where your team sits on the SPO maturity curve, and what the next stage makes possible.
  • The G2 benchmark data on how enterprise peers are actually adopting AI in SPM, and where trust breaks down.
  • Five concrete moves you can make in the next 90 days, regardless of your current tech stack.

Whether your team is running on spreadsheets or already layering AI onto forecasting, you'll gain a framework to lead the shift, not catch up to it.

Who Should Attend: RevOps and sales operations leaders, finance executives, compensation administrators, and sales performance leaders responsible for connecting territory, quota, incentives, and forecasting into one orchestrated model for predictable revenue growth.

  • Incentive Compensation
Webinar Speakers
Exec Headshots-CMO-Tiffany Sieve
Tiffany Sieve
,
Chief Marketing Officer

Tiffany is the Chief Marketing Officer at Xactly, where she is responsible for driving the company’s global marketing strategy, including demand generation, brand awareness, product marketing, and communications. She is recognized for her ability to implement innovative campaigns, pioneer new channels, and cultivate high-performing teams that deliver exceptional results.

James Mulligan headshot
James Mulligan
,
Senior Director, Product Marketing

James Mulligan has spent 20 years working inside the world of incentives and sales performance, partnering with Sales and RevOps teams on the question that sits underneath almost every revenue conversation: how do you build comp and GTM strategies that drive the behaviour you actually want, to get the outcomes you need. That question still shapes how he thinks about the market and the people in it.