Sales planning is often tactically focused, addressing challenges like forecasting, goal setting, or incentive design. But many sales organizations consider their planning efforts ineffective, due to misaligned objectives, inadequate data, and late deliverables.
High performing sales teams are benefitting from new approaches to sales planning. These firms are integrating planning activities across a range of management disciplines, with a centralized focus on sales performance management. They are achieving planning outputs that enhance management decision making, speed insights, and enable firms to adapt to changing market conditions.