Many organizations are experiencing CRM fatigue — rising costs, increasing complexity, and systems that no longer drive performance and deliver the value they once promised. As new tools and AI capabilities rapidly evolve, revenue leaders need to rearchitect and reimagine for an AI-native world.
In this on-demand session, experts from Xactly, ServiceNow, and The Whole Group explore why traditional CRM and Sales Performance Management (SPM) approaches are falling short, and how modern revenue organizations are rethinking their connected strategy to drive performance.
You'll hear a breakdown of the common challenges organizations face today, from systems that are too complex to adapt to behaviors that aren’t strategically aligned with go-to-market execution. You’ll also see how aligning process execution through a connected ecosystem of SPM and CRM can better drive sales behavior, improve profitability, and connect strategy to execution — plus see it in action with a live demo.
What you’ll learn:
- How AI and agentic workflows are creating new opportunities to influence seller behavior
- Practical strategies to streamline processes, improve data, and reduce operational friction across revenue teams
- What a “crawl, walk, run” approach to modernizing your connected SPM/CRM looks like in practice
- Best practices for optimizing quotas, territory planning, and aligning incentives to strategic business objectives
Watch now to hear from industry leaders and learn how to apply an AI-first approach to architecting an agile and profitable revenue engine.
