How to Improve Sales Forecasting Accuracy with Automation

Jan 13, 2021
5 min read
Sales forecasting accuracy is vital for organizations to drive revenue and growth. Learn how automation improves accuracy and benefits your entire company.

Accurate forecasting is crucial to driving revenue, growth, and profitability. The information gained from these predictions can be used to make proactive, informed, and intelligent decisions about your sales process. Think about it: your forecast is the metaphorical roadmap of estimated sales performance, revenue, and expenses that guides your sales organization in their planning processes. It helps you see potential problems that could impact your sales performance before they happen and also highlights potential opportunities to increase your sales.

The most successful companies are consistently figuring out how to improve sales forecasting accuracy, reduce inefficiencies, and maximize ROI in order to stay on track to hit goals.

So what does that look like for the average company in today's increasingly competitive and digital landscape?

Sales Forecasting Accuracy in Today's World

Typically, companies compile data continuously, tracking it down from various spreadsheets, and analyzing at the end of each quarter—often only to discover that due to unforeseen circumstances, sales forecasting is off, and your team is not on track to reach key goals.

When conducted manually, sales forecasting can prove to be a stickier process than wanted. Gartner reports that more than half of companies (55 percent) don’t trust their sales forecasts, and Miller Heiman Group data shows that less than 20 percent of companies have sales forecasting accuracy above 75 percent.

Distrust of sales plans leaves companies in a vulnerable position. If you can’t trust your data, you are limited in your ability to pivot with agility, anticipate new challenges, and recover successfully when market disruptions occur.

Four problems accompany this all-too-common scenario:

  1. Inefficient processes: Your finance and compensation administration team wastes upwards of five hours on data retrieval and spreadsheet entry each month. Add to that the additional time they spend correcting miscalculated commissions, increasing overall payout times.
  2. Inaccurate data: After the data is organized, you can't guarantee it's accurate, especially when research shows that 80% of spreadsheets contain errors. Plus, incorrect data means your reps may be paid inaccurately, causing its own set of problems.
  3. Misaligned forecasting and sales planning: Because your sales and finance teams are gathering data from multiple sources, there's no data consistency. Your forecasting and planning will be misaligned from the start, and you'll be unable to adjust proactively and you’ll identify major problems only after they have already wreaked havoc.
  4. Time-Consuming: Manual forecasting is quite a long process. The longer you spend working on sales forecasting, the higher the possibility of losing actual sales opportunities. Time is money!

So what can you do to ensure data and sales forecasting accuracy? Better yet, is there a way to achieve forecasting accuracy and ensure data integrity that allows you to proactively identify performance problems before they become catastrophic?

How to Improve Sales Forecasting Accuracy

There is a way to maintain accuracy and proactively adjust planning and forecasting to stay on track to hit goals—a Sales Performance Management (SPM) platform. SPM platforms enable organizations to utilize their data more effectively to create stronger sales plans and increase accurate forecasting.

A recent CFO Alliance study concurs that ultimately, SPM solutions effectively solve the four common data-derived problems by helping companies:

  • Reduce data entry and retrieval time up to 70 percent
  • Ensure 99 percent data and compensation payment accuracy
  • Identify potential problems earlier and implement corrective action

Implementing an SPM solution is at the most basic level a two-step process. First, you need to gather all of your data sources and compile them to create a single source of truth for everyone in your organization to access. Second, you need to take your centralized data and automate processes. This usually begins with automated incentive compensation management (ICM) and ultimately grows to include automation of sales planning, forecasting, and other employee management operations.

Ensuring Data Accuracy

Most companies without an SPM solution house house their data in a variety of places—most commonly multiple spreadsheets and homegrown systems. Poorly-handled data creates a bit of a mess. When handled well, data can help ensure sales forecasting accuracy and give you a better picture of where your company stands.

How does SPM change this?

When handled exceptionally, data creates a centralized source of truth. This ensures every person in your organization accesses the same data, regardless of how they are using it. In addition, you can align with sales and adjust plans and forecasting together because you analyze the same data and are on the same page.

Automation of Processes

Sales compensation and performance data is the basis for your organization's sales planning and forecasting. These processes should be seamless, efficient, and result in accurate plans and forecasts in order for your organization to succeed. Manual planning and forecasting create longer planning times, inaccurate plans, and worst of all, misalignment between your sales and finance teams.

How does SPM change this?

SPM allows you to use your data more effectively to plan and forecast. By pulling from your centralized data, SPM platforms help you model plans, design balanced sales territories, automatically calculate commissions, and continuously analyze and optimize—which ultimately helps increase sales forecasting accuracy.


Intelligent Sales Forecasting: Call Your Number with Confidence

How Automation Benefits Your Entire Organization

Mutual Success for Sales and Finance

The strongest companies have successfully aligned their sales and finance teams, and the right SPM tools can make bridging this gap much easier. Automated SPM technology gives both sales and finance leaders deeper visibility, accelerated acquisition of information, and access to real-time data.

Furthermore, deeper visibility into performance and pipeline data gives both sales and finance more insight to identify the right prospects earlier. This creates a stronger sales pipeline and gives everyone a better picture of what’s closing in a given quarter. SPM solutions feed data directly into finance systems, so information can be analyzed and shared exponentially faster than before.

Access to real-time data allows finance leaders to quickly monitor and measure sales performance and proactively adjust forecasting and compensation plans, increasing business agility and accelerating decision-making timelines. This makes sales forecasting accuracy easier to achieve and is ultimately a benefit to both teams.

Fewer Surprises = Greater Goal Attainment

Finance needs accurate information to ensure sales forecasting accuracy. Overestimating or underestimating revenue goals or commission expenses can halt progress towards company goals. SPM solutions help leaders gather this data easily and paint a better picture of what’s to come.

Because compensation includes variable pay, you can’t be 100 percent sure how much you’ll need to plan for. Better visibility into the sales pipeline allows finance leaders to compare data to previous years and make a well-educated projection for the future.

Over the course of the year, you can access immediate insights into the cost of accruals, see what’s truly in the pipeline queue, and determine if compensation payments are on target with goals. With fewer financial surprises, leaders can trust their forecast is accurate, improve decision-making, and reduce risks.

Getting Started with SPM

Ultimately, sales and finance leaders should be able to trust their numbers. With more confidence in data accuracy, companies can use their sales data to forecast accurately and strategically. Xactly helps organizations use their data more effectively to unleash the power of their sales force’s potential.

You’ve got your data—now you just need to harness its power and unleash it. Discover more ways SPM solutions can help each leader in your organization in our recent guide, “The Enterprise Leader’s Guide to Success in the New Sales Era."

  • Forecasting
  • Sales Performance Management
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Xactly News Team

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