For the vast majority of companies, sales compensation is their biggest expense, representing approximately 10 percent of their revenue spending. Put another way, if you’re paying 500 sales people $100K a year in incentive compensation, it equals an investment of $50 million annually.
The high cost of incentive compensation, combined with its unmatched ability and value in driving sales behaviors, makes maximizing ROI on this SPM function a critical business imperative.
Analysis reveals four ways how an innovative and data-driven incentive compensation program can strengthen your ROI and increase bottom line performance by:
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