The Unicorn Fallacy, by Chris Cabrera
We know how to drive an additional 4 percent growth before we get out of bed in the morning, and I’ll share those practices with you here. But if growth is all you’re after, then I’m sorry to say this, but you’ve fallen for the Unicorn Fallacy—and eventually, you’re going to wind up extinct.
Balance is the ultimate competitive edge—even if it’s a foreign concept for all those companies who have gone all-in on growth. But adapting to this new world is vital to survival.
An Expert Thought Leader
Chris Cabrera is the Founder and CEO of Xactly. Cabrera has led Xactly’s innovation as a founder and CEO since 2005. He is a thought leader and expert in sales performance management, incentive compensation, and employee motivation, Cabrera has won numerous awards, including being named a Top SaaS CEO for three years running. He was also named the “Alumni Entrepreneur of the Year” by the Lloyd Greif Center for Entrepreneurial Studies at the USC Marshall School of Business.
In addition, Cabrera has been featured in the Wall Street Journal and the New York Times, and is the author of Game the Plan, a popular book that helps business leaders understand the motivations behind sales compensation.