Hype to Reality: Driving Sales Transformation through Applied AI & Machine Learning

Recorded on Thursday, August 29, 2019

Vijai Shankar, Head of Product Marketing, Xactly 
Gary Cottrell, Sr. Director of Product Strategy, Xactly 

Artificial Intelligence (AI) and Machine learning (ML) are starting to feel a lot like the latest celebrity gossip—high on hype and light on substance. You can barely read a technology article or release today without someone espousing the latest AI/ML capabilities. The sales performance management (SPM) space, in particular, is one where the hype of AI/ML has not yet delivered on the hope of providing truly meaningful, actionable intelligence to customers—until now.

Organizations must undergo a sales transformation to truly stay ahead in the fast-paced, competitive sales environment. It all comes back to the data, as well as access to vast computing power and readily available AI/ML algorithms.

During this session, Vijai Shankar, Xactly Head of Product Marketing, and Gary Cottrell, Xactly Sr. Director of Product Strategy share insight into why organizations must initiate a sales transformation and how AI/ML technology can be used in SPM to deliver meaningful outcomes. In this session, you will learn:

  • The critical component needed for meaningful AI/ML (i.e. data)
  • Use cases that can help organizations utilize applied AI/ML in SPM
  • Visualize how AI/ML in SPM can be used in conjunction with Salesforce Einstein to drive performance