BrightTALK Picks Xactly to Power it into More Professional Communities

Global Webinar Leader Chooses Sales Performance Management System from Xactly
Nov 19, 2012
2 min read

SAN JOSE, Calif. – November 19, 2012 – Global online webinar and video pioneer BrightTALK™ has chosen Xactly Express as its core sales performance system. Xactly is the pioneer in SaaS-based compensation and performance management solutions.

BrightTALK provides webinars and videos for professionals and their communities. Each day, senior marketing executives use BrightTALK to share their content with targeted professional communities, including healthcare, IT, financial services, marketing and professional services. Its growing international client roster includes Corning Scientific, ManPower Group, Invesco, HP and PWC. The company is now set for further global expansion, building upon its current customer base of web-savvy marketing professionals, who are looking for an innovative and proven interactive content platform.

Charlie Blackburn, Chief Operating Officer and co-founder of BrightTALK, laid out the sales challenges that led to Xactly’s selection. “Nowadays, online content is a hot issue and on the agenda of every marketing professional alive,” he said. “As BrightTALK turns its attention to more prospects in more sectors, it made sense to up our sales management capabilities to address this much larger customer base effectively and reward our sales teams as appropriate.

“Xactly’s technology, with its clear focus on sales performance, impressed us because sales execution is critical to grabbing our fair share of this fast-moving market,” added Blackburn.

Christopher Cabrera, CEO at Xactly, said “We are delighted with our growth this year and Xactly’s growing reputation as the best solution for delivering on ambitious growth plans. BrightTALK’s profile pretty much fits our ideal customer –an early market leader now looking to kick on from early sales success and focus its efforts on an exploding sales opportunity. We look forward to working with the executives and sales management at BrightTALK to help them turn sales aspirations into bookings using Xactly’s scalable, proven and cost-effective sales performance management.”

The deal, which spans BrightTALK’s US and UK operations, follows 60% year-on-year growth for Xactly in the last quarter and recognition as one of the 50 best small and medium places to work in the United States. This is also the first customer announcement following Xactly’s recent expansion in Europe.

Xactly is experiencing rapid adoption across Europe and elsewhere. New customers for Xactly in the first half of its financial year included Box Inc.,, Regus Group Services Ltd., Rosetta Stone Inc., Schneider Electric Buildings Americas, Temenos and Zendesk Inc.

Additional Resources

  • Xactly Express Demo


About BrightTALK

BrightTALK provides online events for professionals and their communities. Every day thousands of thought leaders are actively sharing their insights, their ideas and their most up-to-date knowledge with professionals all over the globe through the online event technologies that BrightTALK has created.

About Xactly Corporation

Xactly Corporation is the market leader in on-demand sales compensation and sales performance management. The company’s SPM Suite of products enables sales and finance executives to design, implement, manage, audit and optimise sales compensation management programs easily and affordably. Xactly’s solutions automate the process of aggregating data from disparate systems into a secure, hosted repository and enable companies to leverage this business data, the lifeblood of sales performance management. Xactly helps companies such as ARM, British Gas, Motorola Inc, Informatica, and Mavenir Systems to improve operational performance, optimise sales effectiveness, proactively manage risk and compliance and maximize profits. The Xactly family of products is used by sales and finance executives, compensation analysts, sales operations and sales professionals across a variety of industries, ranging from SMBs to large enterprises.