Xactly Wins 2012 CRM Market Award Winner in Incentive Management for Fourth Consecutive Year

CRM Magazine Honors Cloud-based Sales Performance Management Leader for its User Experience and Innovative Approaches
Aug 13, 2012
3 min read

SAN JOSE, Calif. – August 13, 2012 – For the fourth consecutive year, CRM magazine named Xactly the Incentive Management Market Leader in its CRM Market Awards.

Xactly won the prestigious award for its robust and intuitive cloud-based incentive compensation and sales performance management (SPM) solutions, which help organizations effectively motivate their sales teams to improve performance and grow revenue. The influential panel of judges, including leading industry analysts, academia and consultants, praised Xactly for its solid technology and innovative approaches, highlighting the launch of its customer loyalty and gamification platform, Friends of Xactly (FOX).

“Our customers seek creative and cost-effective ways to unleash the potential of their employees. This award reflects our relentless focus on delivering the best sales performance and incentive management solutions on the market, as well as dedication to delivering continuous innovations that meet the dynamic needs of our customers,” said Chris Newton, vice president of marketing, Xactly Corporation. “We are honored CRM Magazine named us a CRM Market Award winner for the fourth year, as it validates our superior technology, vision and market leadership.”

“The CRM and Incentive Management market continues to prove its worth with some impressive growth as the economy puts added pressure on companies to find smarter, cost-efficient ways to motivate their sales teams and drive sales leads,” said David Myron, editorial director, CRM magazine.“Xactly has yet again secured its market leadership position in Incentive Management for the fourth year in a row by delivering innovative products and approaches to engaging customers.”

The Market Leader Awards rate the top five vendors in 10 categories based on a composite score that includes revenue, revenue growth, market share, customer wins, reputation for customer satisfaction, depth of product functionality, and company direction.

With its 11th annual CRM Market Awards, CRM magazine honors the vendors, consultants, and end-user companies that focus on customer relationships and the customer experience through the sophisticated integration of people, processes, and technologies. In each of 10 categories, the magazine named one Market Winner among the leaders as well as one company worth watching for its potential to appear on that sector’s leader board next year. Details about 2012 CRM Market Awards and the lists of winners in all categories are available at http://ow.ly/cMI4x.

About CRM magazine

CRM magazine is the leading publication of the customer relationship management industry, covering sales, marketing, customer service, and strategy. The magazine also administers and hosts the annual CRM Evolution conference. Each of these properties is designed to serve customer-centric business initiatives, and leaders who recognize CRM as a key strategy for creating enhanced customer value in any industry. For more information about the magazine, its editorial calendar, or CRM in general, please visit us on the Web at http://www.destinationCRM.com, or on Twitter at @CRM (http://twitter.com/CRM) and @destinationCRM (http://twitter.com/destinationCRM). The destinationCRM Web site (which is updated daily) and the monthly magazine are properties of CRM Media, a division of Information Today, Inc.

Additional Resources

About Xactly Corporation

Xactly Corporation is the market leader in on-demand sales compensation and sales performance management. The company’s SPM Suite of products enables sales and finance executives to design, implement, manage, audit and optimize sales compensation management programs easily and affordably. Xactly’s solutions automate the process of aggregating data from disparate systems into a secure, hosted repository and enable companies to leverage this business data, the lifeblood of sales performance management. Xactly helps companies improve operational performance, optimize sales effectiveness, proactively manage risk and compliance and maximize profits. The Xactly family of products is used by sales and finance executives, compensation analysts, sales operations and sales professionals across a variety of industries, ranging from SMBs to large enterprises. For more information, visit /or call 1-866-GO-XACTLY (469-2285).

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Xactly Corporation. All rights reserved. Xactly, Xactly Incent, Xactly Express and “Incent right. Sell more.” are trademarks or registered trademarks of Xactly Corporation.

Joshua Cruz

Blanc & Otus Public Relations

Tel: 415-856-5124

Email: jcruz@blancandotus.com