CI Investments improves sales forecasting accuracy, retains top talent with Xactly’s Intelligent Revenue Platform

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For organizations that want to grow and thrive in changing markets, it’s critical to see exactly how much revenue a specific client is generating, and how much compensation a salesperson received to bring in that revenue. Xactly gives us the agility we need to manage our revenue intelligently.

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Ahmad Salehzadeh
VP, Sales Operations
CI Investments

The Background

The team at CI Investments has leveraged Xactly to help increase business resiliency, attract top talent, and enhance their ability to make intelligent, data-informed choices around revenue while they grow.

The company is currently accelerating operations across its divisions. With this expansion, they are focusing on enhancing workflows. Optimizing digital workflows is a goal that 84% of firms say is more important than ever coming out of the pandemic. As part of this transformation, the company has integrated Xactly across its production and revenue streams to improve agility and support team members across the organization to better reach organizational goals.

How Xactly is Supporting CI

The Sales Operations team at CI is utilizing Xactly’s data and revenue intelligence solutions to align the team’s production and revenue streams. Since 2019, Xactly has enabled the team to use their data more strategically.

They are using their data to:

  • Assess results daily in order to remain agile and make impactful changes to sales plans when necessary.
  • Deliver increased clarity to both sales team members and executive stakeholders.
  • Reverse-engineer workflows from forecasts to achieve key objectives.

As Ahmad Salehzadeh, VP, Sales Operations, CI Investments said, “Our revenue predictability and forecasting accuracy has improved tremendously since using Xactly. We can now look at trend lines, historical data, and easily forecast revenue. Finance expects accuracy and predictability in the forecast, and we can precisely assure results.”

Using Xactly data and reporting, CI Investments can accurately assess the effectiveness of performance-related variable compensation. The result is that they can make sales decisions with significantly higher precision and reliable outputs for the company. Building a business, and especially a sales organization, that’s resilient enough to withstand internal and external change is critical.

With Xactly’s support, Salehzadeh's team has been able to better understand the reliability of the company’s revenue streams, instilling a level of certainty that his team is able to reverse engineer desired outcomes. Beyond forecasting performance, Salehzadeh credits Xactly in enabling a company culture rooted in transparency, credibility, and trust – helping to energize sales teams and attract talent from across the industry. Salehzadeh added, “We think that using Xactly gives us a competitive advantage in retaining top performers. Investors are impressed with the way that we are investing in digital transformation. ”

CI Investment’s Results

  • Xactly has powered a 10% reduction in errors. These errors would have cost tens of thousands if left unidentified.
  • Forecasts have seen a 20 percent improvement in accuracy. This has led to a comprehensive understanding of compensation structures.
  • Increased trust, transparency, and collaboration between Finance and Sales departments
  • Enhanced their reputation and brand to attract and retain top performers.

Armed with up-to-date insights Ahmad Salehzadeh and his team have stronger confidence in building and sharing forecasts across the company to inform near and long-term plans, and ensure continuous progress towards sales and company goals.