2025 Sales Incentive Compensation Trends Report
Getting sales compensation right is critical to hitting your revenue targets. However, a one-size-fits-all isn’t the best approach, and it can be difficult to know how best to incentivize each player on your team. Here are five templates to motivate your team effectively and drive more revenue.
Sales compensation plays a critical role in your ability to hit revenue and growth targets, so much so that U.S. companies, on average, invest $800 billion into managing sales, with more than $200 billion dedicated to incentive compensation alone, according to Harvard Business School.1
But it’s difficult to develop motivating incentive plans that drive the right sales behaviors, generate revenue, and scale effectively. So how do you motivate each rep effectively to perform at their highest level and hit your company goals?
It’s simple—you tailor your sales compensation plans to each role’s unique responsibilities. In this guide, you’ll learn how to:
- Identify the best pay mix for every seller on your team
- Build incentive structures specific to each role
- Use AI-enabled tools to simplify processes and increase incentive ROI
- Structure compensation in ways that generate long-term revenue
Download the full guide to get started today!