Artificial Intelligence (AI) and Machine learning (ML) are starting to feel a lot like the latest celebrity gossip—high on hype and light on substance. You can barely read a technology article or release today without someone espousing the latest AI/ML capabilities. The sales performance management (SPM) space, in particular, is one where the hype of AI/ML has not yet delivered on the hope of providing truly meaningful, actionable intelligence to customers—until now.
Organizations must undergo a sales transformation to truly stay ahead in the fast-paced, competitive sales environment. It all comes back to the data, as well as access to vast computing power and readily available AI/ML algorithms.
During this session, Vijai Shankar, Xactly Head of Product Marketing, and Gary Cottrell, Xactly Sr. Director of Product Strategy share insight into why organizations must initiate a sales transformation and how AI/ML technology can be used in SPM to deliver meaningful outcomes. In this session, you will learn:
- The critical component needed for meaningful AI/ML (i.e. data)
- Use cases that can help organizations utilize applied AI/ML in SPM
- Visualize how AI/ML in SPM can be used in conjunction with Salesforce Einstein to drive performance