Intelligent Revenue 101
Intelligent Revenue is achieved by unifying go-to-market teams with the technology, processes and data to operate more efficiently and grow top-line revenue without sacrificing bottom-line margins. Intelligent Revenue drives strategic growth and is:
Predictable
Reliable revenue without the guesswork
Good deals come in at the right time — the trick is to use data, not just gut-feel to identify those deals. Linearity drives steady growth and is built on benchmarks and intelligent forecasting.

Profitable
Focused revenue that unlocks new market growth
Drive the right behavior. Some deals are just better than others because they demonstrate more potential for the business in the long run, but they may be harder to negotiate. Longer terms and automatic price increases are possible when sellers have the right incentives.

Resilient
Consistent revenue that endures disruption
Pandemics, trade wars, natural disasters and political uncertainty don’t have the same impact on revenue when planning is agile and sellers can pivot on a dime.
