Skip to main content
Webinar

Level-up Your ICM Programs With CRM-Native Experiences

Wednesday, October 16, 2024 - 10:00 - 11:00 AM PDT
In today's dynamic business environment, managing incentive compensation management (ICM) programs effectively can be a long and winding process. ICM practitioners are looking for opportunities to unify data and leverage more advanced reporting capabilities to support a more connected revenue ecosystem.

One critical factor in this ecosystem is the upstream processes within a company’s CRM, where GTM teams spend much of their day, and where opportunity, pricing, quoting, and GTM hierarchy details live.

During this session, Will Watters (Head of Product Marketing, Xactly) and Iain Devers (Solution Specialist, Xactly for CRM) will uncover the importance of CRM data, how accessing that data is paramount for ICM practitioners, and how native CRM experiences add a new dimension for managing critical ICM processes. You’ll also gain insight into the following:

  • Understand Data Flows: Learn how data flows from CRMs to ICM Solutions
  • Enhance Rep Experience: Identify areas for enhancing the rep experience with CRM-native features
  • Accelerate Time to Value: Outline how native CRM experiences can accelerate time to value for your ICM program

Reserve your spot now! 

  • Software
  • Compensation
  • Incentive Compensation
Webinar Speakers
Will Watters, Head of Product Marketing at Xactly
Will Watters
,
Head of Product Marketing

Will currently leads Product Marketing at Xactly where he is responsible for pricing and packaging, GTM strategy, positioning and messaging, personas and buyer insights, and content marketing. He holds an MBA from The George Washington University School of Business.