One critical factor in this ecosystem is the upstream processes within a company’s CRM, where GTM teams spend much of their day, and where opportunity, pricing, quoting, and GTM hierarchy details live.
During this session, Will Watters (Head of Product Marketing, Xactly) and Iain Devers (Solution Specialist, Xactly for CRM) uncover the importance of CRM data, how accessing that data is paramount for ICM practitioners, and how native CRM experiences add a new dimension for managing critical ICM processes. You’ll also gain insight into the following:
- Understand Data Flows: Learn how data flows from CRMs to ICM Solutions
- Enhance Rep Experience: Identify areas for enhancing the rep experience with CRM-native features
- Accelerate Time to Value: Outline how native CRM experiences can accelerate time to value for your ICM program
Watch now!