Session 1:
What is Sales Performance Management Software, and Where is it Going?
May 18, 2020
This session will cover the current level of technology available to companies, the necessity of an interconnected application ecosystem, and how this all opens opportunities for artificial intelligence providing prescription and predictive assistance. Understand where you are on the Sales Performance Management Maturity Curve, and the value of advancing each step.
Session 2:
The Interlock of Targets and Territories, and How to Optimise
May 19, 2020
In this session learn how to break out of overly simplistic sales territory modeling based on nothing more than surface data from the CRM combined with province or postal code borders. Understand the impact of travel time, time zones, and future population shifts and how those can predict a great territory or one that is close to spiraling down. From there, go deeper into sales team goal setting for better quotas. 10% more than last year fails both the sales team and the company, and there are better methods for improving performance.
Session 3:
Taking Sales Planning from an Annual Activity to a Continuous Update
May 20, 2020
Every company develops a sales plan based on current headcount, corporate goals, and assumed hiring. Over 60% of companies then fail to hit their goals, resulting in missed earnings and a high turnover rate of heads of sales and marketing. During this session, attendees will learn of common mistakes made, and how modern systems can help both build a better plan but also what dials to turn to adjust to changes in the marketplace.
Session 4:
Managing the Sales Team
May 21, 2020
No matter how good the product or service is, no matter how well the incentive plan is written, no matter how great the lead flow is - sales teams still need Sales Managers. This session will focus on the leader of the bullpen, what information they need to do their job, and what behaviors you can expect from them.
Session 5:
The Impact of IFRS 15 / ASC 606 on the Sales Organization
May 22, 2020
In 2014, the International Accounting Standards Board (IASB) and Financial Accounting Standards Board (FASB) began converging compliance standards for sales commissions. Encapsulated under IFRS 15 and ASC 606, sales commissions must now be capitalized and amortized across an agreed upon expected customer lifecycle. These regulations have a ripple effect across the finance and sales organizations, and managers of both long-established and growing companies need to have an understanding of how those rules could impact how they negotiate deals, manage renewals, and recognize the true cost of any given deal.
